Paddling Furiously - Recent activity in Marketing

Answered: Social Media

Fri, 16 May 2025 16:23:43 +0000

Even with software, voice and brand are on you to integrate into your posts. Sure software will help you with automated posting and maybe engaging with others, but the key part is knowing what you want to project onto the market (and knowing it resonates with your target audience).

Until that's sorted, all platforms/offshore agencies/assistants in the world will not help you.

Answered: Does anyone need help with Marketing?

Thu, 16 Jan 2025 14:08:09 +0000

You're probably going to have better luck over time gaining clients here through providing useful information than straight sales posts like this. There are also no details here as to whether you're experienced/capable/successful.

Not telling you what to do and not discouraging you, and I do love that you're taking a shot, but the immediate downvote by someone here signifies to me you've missed resonating with the audience.

-RP

Answered: How can I market my company better

Thu, 16 Jan 2025 14:02:40 +0000

There's nothing wrong per se with hiring a social media person but it's a long tail play, meaning that sales won't materialize overnight and you'll need to give it 6-12 months before you understand if you're getting a return on investment.

Word of mouth is amazing and will yield better prospects than people who are not familiar with you. The downside is that you need people to talk you up on their own accord. Consider incenting them - offer them a discount on your next consulting project (or retainer, not sure about your business model) if they can connect you with people you know.

Do also consider partnerships with other companies (consulting, software, hardware, etc) that are relevant to your customer base. Again, it's not necessarily an immediate sales generator but investing the time here will pay dividends later.

I'm happy to provide some more concrete things you can do if you can share more details about your consulting work and customer base.